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King of Stream vs NOW

NOW is Sky's contract-free streaming service, sold as separate monthly memberships. Like King of Stream it has no minimum term, so the comparison comes down to what you get for your money.

The honest short version

NOW's Entertainment membership is £7.99 a month and Cinema is £9.99 a month on rolling monthly plans. Together that is £17.98 a month, or £215.76 over a year, and sport is a separate, more expensive membership.

King of Stream is one subscription covering live TV, films and box sets for £59.99 for 12 months on one screen. NOW gives you Sky's own content month by month. King of Stream costs less over a year and lets you choose up to five screens.

NOW vs King of Stream, side by side

King of Stream vs NOW compared feature by feature
Compared on	NOW	King of Stream
Starting price	Entertainment £7.99 a month, Cinema £9.99 a month	£59.99 for 12 months, or £9.99 for one month (1 screen)
Cost for a year	£215.76 for Entertainment and Cinema	£59.99 (1 screen)
How you pay	Monthly, until you cancel	One payment per plan, never renews automatically
Contract	None on rolling plans	None. The plan simply ends
Sport	A separate membership at extra cost	Sport channel category in every plan, subject to line-up
Screens at once	Limited, with extra streams at extra cost. Check NOW's current terms	1 to 5 screens, chosen when you order
Exclusive content	Sky's own channels and films	Line-up depends on distribution rights
Try before you commit	Introductory offers vary	7-day money-back guarantee on every plan

NOW prices are the starting prices shown on its own website on 6 November 2026. They can change at any time, so check the provider's website for today's price.

Why King of Stream suits most homes better

Lower cost over a year than two NOW memberships.
One subscription instead of juggling separate memberships.
Pay once and nothing renews, so there is no monthly charge to remember to cancel.
Choose up to five screens playing at once.

When NOW may suit you better

You only want Sky's content for a month or two, such as for one series.
You want Sky's exclusive films and drama specifically.
You prefer an official app from a large broadcaster on every device.

Our verdict

NOW is a good way to dip into Sky's content for a short time. For year-round viewing across several screens, King of Stream costs less and is simpler to manage.

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NOW vs King of Stream: common questions

Is King of Stream cheaper than NOW?

Over a year, yes. NOW's Entertainment and Cinema memberships together cost £215.76 a year at their monthly prices, compared with £59.99 for King of Stream's 12-month plan on one screen.

Does NOW have a contract?

NOW's rolling memberships have no minimum term, and neither does King of Stream. The difference is that NOW renews monthly, while a King of Stream plan is paid once and ends.

Can I use both NOW and King of Stream?

Yes. Some people keep King of Stream all year and add a NOW membership for a month when a particular series is on.

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Source: NOW's website (nowtv.com), Entertainment and Cinema memberships, checked 6 November 2026. NOW is a trademark of its owner. King of Stream is not affiliated with or endorsed by NOW. This comparison is our own, based on publicly available information.